Changing Plastic Habits
“BottLess actively shared our experiences with other ecosystem players and the government. With a more conducive public atmosphere government departments , we were able to introduce measures such as removing plastic bottled water from public vending machines and requiring events at government premises to offer plastic-free measures”
Lisa Loo, WEGCA 2019 Social Eco Game Changer Award Winner (Bronze)
Chief Executive Officer, BottLess
Lisa Loo is the founding incubator and investor of the BottLess and oversees the innovation of new ideas to address Hong Kong’s urban social issues, including sustainability and community issues, and leads incubation efforts for over 20 early-stage social innovation organisations to grow these companies from idea stage to self-sustainability while pursuing a social mission. She also spearheaded collaboration efforts with over 20 corporate partners to strategize and execute social innovation projects.
BottLess is an impact business with the mission of innovating holistic solutions for corporates and organisations to address their plastic challenge with accessible, adaptable and actionable steps for everyday consumers to adopt a zero-waste lifestyle. BottLess adopts a B2B2C model and a “3A Approach” to mobilise partners and consumers in an environmentally-conscious consumption movement.
They work with partners such as F&B businesses and event organisers to reshape their modus operandi in providing goods and services such that consumers can naturally adopt a zero-waste lifestyle reducing single-use plastic consumption at the source in Hong Kong.
During the Hong Kong Rugby Sevens event, BottLess’ ‘rent and reuse’ programme offered multi-use beer mugs to 120000 spectators over 3 days to replace over 300000 single-use plastic cups. BottLess sees its impact in each event and business engagement as inspirations and illustrations of how adopting a plastic-free lifestyle could be simple and actionable breaking down barriers and excuses to continue using single-use plastics. When RunOurCity held its first running event that stopped distributing plastic bottled water to runners it was a call for all running events big and small to relook their practices.
It was also an introduction of the zero-waste concept to consumers and plant a seed in them to demand for zero-waste alternatives to be the new normal thereby prompting even more businesses to look for new solutions.
To date, BottLess has accumulated direct impact covering over 400000 plastic items saved by over 150000 people in partnership with over 40 business partners. Beyond the numbers, BottLess’ indirect impact lies in creating a movement for mainstream Hong Kong to re-imagine a plastic-free lifestyle. BottLess sees its impact in each event and business engagement as inspirations and illustrations of how adopting a plastic-free lifestyle could be simple and actionable breaking down barriers and excuses to continue using single-use plastics.